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RAF Tea for heroes in ad push

Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller s Alexander Armstrong addressing the camera in the manner of a 1940 s information film. The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps ...

Initiative launches no-cost global campaign for diabetes charity

will run from 26 December into January 2011, was created by Initiative-owned Puerto Rican creative agency, Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna. In addition, the IPG ... . The agency will manage translations and adaptations in all markets where the campaign is running. Mauricio ...

Virgin Atlantic unveils online film for app launch

available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ...

Guinness cloud pours over New York in latest TV spot

The "dark life" ad, created by BBDO agencies Irish International and AMV BBDO, will launch in Ireland tomorrow and in the UK in March. Set to the soundtrack of '10 Mile ... account. The agency won the business after a competitive pitch against the Guinness roster agency RMG ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

Breakthrough Breast Cancer is looking for an advertising agency to handle its 2011 Fashion Targets.... The appointed agency will create an outdoor, digital, PR and social media campaign to raise awareness ...

Top 10 TV and cinema Ads

. Creative agency: Mother Creative team: Mother Director: Kim Gehrig, Academy Films 2. Nike write ... team had been half as fun to watch in reality. Creative agency: Wieden Kennedy Creative team ... it would enhance their fertility. Madness. Creative agency: Adam Eve Creative team: Ben Tollett ...

McCann Erickson and UM win £5m Tempur mattresses account

Sister agencies McCann Erickson and UM London have won the £5m creative and media planning...The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets ... will definitely miss Jacqui Stefanov (managing director, Tempur UK) as a client, she was great." The agencies ...

Top 10 worst celebrity ads

really go on Thomas Cook holidays? To some extent, Beta s maiden work came to define the agency given ...

Greentomatocars in online and outdoor push

account for Greentom atocars in May this year . The agency picked up the business without a pitch after ...

Starcom launches carbon emissions tracker for ad campaigns

CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.