WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing and experiential agencies of its type.
PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president, Nicolas.
Breakthrough Breast Cancer is looking for an advertising agency to handle its 2011 Fashion Targets Breast Cancer campaign.
BookaTable, Europe's largest online restaurant-booking service, has appointed Albion to handle its advertising account.
Engine USA has acquired its second agency, a 35-strong outfit called Noise that specialises in reaching 16- to 34-year-olds, for an undisclosed sum.
Drinkaware, the alcohol-awareness charity, is reviewing its digital account as it looks to change consumer attitudes towards alcohol.
The Marketing Agencies Association (MAA) has launched a new member initiative, the Agency MOT, which advises members how to make the most of its services.
We Buy Any Car has confirmed it has appointed aptly named Driven as its first advertising agency, putting an end to its irritatingly catchy ads on TV.
Kingston Smith W1's latest annual survey on financial performance reveals for the first time the effects of the recession on the bottom lines in the advertising industry, Mandy Merron writes.
Danone has appointed Agency Republic to handle the UK digital work for its Activia brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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