09 Dec 2010
| by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago.
Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ...
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WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum.
WPP ...
09 Dec 2010
| by Campaign Staff
Adam & Eve has been named as Campaign's Advertising Agency of the Year for 2010 after combining a...The agency, launched in 2008 by partners James Murphy, Ben Priest, David Golding and Jon Forsyth ...
-up position with other short-listed agencies including DDB, VCCP, Rainey Kelly Campbell Roalfe/Y R and CHI Partners. PHD was named Campaign s Media Agency of the Year, OgilvyOne won in the Direct Agency category ...
09 Dec 2010
| by Sara Kimberley
The charity has already approached a number of agencies to work on a below-the-line warm donor brief to raise more funds, but the Havas incumbent agency is believed to have declined to re ...
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The agency won the business without a pitch. It was tasked with focussing on implementing a new marketing ...
08 Dec 2010
| by Katherine Levy
UPDATE - Cineworld, the multiplex cinema chain, has picked four agencies to compete against...The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time Cineworld was called UGC, and is still very much in contention, contrary to a claim made ...
that Cineworld aims to appoint an agency by the New Year.
Cineworld currently spends an estimated 1m ...
08 Dec 2010
| by Sara Kimberley
The agency won the account following a competitive pitch againt undisclosed agencies. The brand ...
dedicated social media agency in the UK before.
Grape will be responsible for building Agent Provocateur ...
an overall social media strategy for the lingerie brand.
In addition, the agency will also be responsible ...
07 Dec 2010
| by Maisie McCabe
Robson Brown, the full service agency based in Newcastle which entered administration last week...Last Monday the administrator Zolfo Cooper was appointed to deal with Robson Brown and its sister agencies, Bath-based Attinger Jack and London agency R2 Communications (also known as Austin West Media ...
client, the bed retailer Dreams , to Publicis Groupe media agency Starcom after a competitive pitch ...
07 Dec 2010
| by Matt Williams
The agency won the business following a pitch against Beattie McGuinness Bungay, CHI Partners ...
, Burton s advertising work was split between Adam Eve and Fallon. Both agencies declined to re ...
. Wilson said: "By focusing on a strong working relationship with one creative agency we will be able ...
07 Dec 2010
| by Sara Kimberley
account for Greentom atocars in May this year . The agency picked up the business without a pitch after ...
07 Dec 2010
| by Matt Williams
The agency was appointed to the business following a pitch against Bartle Bogle Hegarty and Smith Dennison. DDB's first work for the brand will launch in Spring 2011, and will include TV, cinema, print, outdoor, radio and experiential activity.
G first called a review of its advertising business ...
07 Dec 2010
| by Sarah Shearman
The agencies will be selecting the most festive Christmas tweets, containing the hashtag ...
the agencies are based, who look like they need warming up. The agencies will also be sending the scarves out ...
can watch the winning tweets being knitted into scarves live from within the agencies via three webcam ...