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The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods...number of agencies including Carat, Starcom and Zenith across the Southeast Asia markets. Commenting ... our marketing agencies to realise scale advantages and accelerate the growth of our business ... , "After careful consideration we chose Mindshare as our media agency partner in this important geography ...
of a moisturising lotion and an emotional payoff. BBH Asia-Pacific has been the agency-of-record for Vaseline, a Unilever brand, since 2006. The agency has produced ...
The agency picked up the business without pitching and will now be responsible for devising the strategy for the company's babycare brands across a number of European, African, Asian and South American ... . The agency already handles the advertising for a number of SCA products, including Cushelle toilet tissue ...
The agency won the brief from the incumbent, Profero, which will now work for Johnson Johnson ... . Johnson Johnson began its European review through Agency Insight last year. Proximity's appointment ... since 1991. The win builds on Proximity's relationship with Johnson Johnson. In 2008, the agency ...
as the global lead agency on its estimated $700 million ad account....The appointment ends TBWA s 25-year status as Beiersdorf s lead agency on Nivea but the network ... status. It pitched for the global account against TBWA and the Hamburg-based agency Zum Goldenen Hirschen. The Interpublic-owned agency will work across Nivea s key product categories globally and locally and will also ...
The agency is understood to be developing a social media campaign targeting a teenage audience. The Clean Clear range of dermatological products focuses on skin conditions, such as acne, and includes facial wipes and facial scrubs, as well as facial cleaners and toners. DDB UK, which handles the brand ...
agencies, with three shortlisted ads apiece. See the shortlist below. The winner will be announced at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
The agency won the business after a pitch against other non-roster shops. It joins agencies ... not previously have a retained agency to work on UK-specific campaigns for Impulse. Instead, it adapted international campaigns, created by the brand's current global agency, Ponce Buenos Aires, for the UK market ...
SHANGHAI - Mindshare China has scooped the L'Oreal business from its incumbent agency Optimedia...process in July that saw Maxus clinch agency-of-record . The brand works with Mindshare in Hong Kong where the agency managed to keep hold of the account following a statutory review and pitch against UM ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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