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AKQA creates festive Pot Noodle film

The agency's "noodle van is here", made by production company A Large Evil Corporation, is a satirical take on classic Christmas ad campaigns. The one minute 15-second animation shows a brightly lit Pot Noodle van attracting attention as it travels through a town. The driver, dressed in a Father ...

Reality check: August

. Most remembered ads Rank Brand Ad Creative Agency Index 1 Morrisons ... BBDO 143 Most liked ads Rank Brand Ad Creative Agency ... remembered advertisers Rank Brand Ad Creative Agency Index 1 Morrisons ...

Public to choose winner of new YouTube Ad of the Year award

Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...

Burger King appoints Publicis as its AOR for Singapore

SINGAPORE - Burger King has named Publicis its agency-of-record in Singapore, beating Euro RSCG..., effective immediately. Burger King called the pitch in May this year. Incumbent agency Religion ... agency with experience in the retail space and its appointment is one of our key initiatives to prepare ... the best out of our agency partnership." Philip Ho, head of marketing at Burger King Singapore, added ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Crime Entered by Alex Telfer Photography ltd Creative agency Blue River Creative team Anthony ... Master Brand Shire Entered by Kiran Master Creative agency Seiden Creative team Steve Feinberg ... Jason Hindley Brand Home Office Entered by Jason Hindley Creative agency VCCP London Creative ...

Slogan competition picks crop from the past year

three. The panel is made up of representatives from advertising and creative agencies throughout ...

What Next in Digital?

With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...

I've Got A Brand New Combine Harvester

Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...

End of 'digital' road

joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.