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Initiative launches no-cost global campaign for diabetes charity

will run from 26 December into January 2011, was created by Initiative-owned Puerto Rican creative agency, Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna. In addition, the IPG ... . The agency will manage translations and adaptations in all markets where the campaign is running. Mauricio ...

Publicis Groupe acquires French healthcare agency

healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president...-Yves Naouri, chief operating officer of Publicis Groupe. The agency s key clients include GSK, BMS, Sanofi ... Groupe bought a controlling stake in Brazilian advertising agency, Talent. ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

Breakthrough Breast Cancer is looking for an advertising agency to handle its 2011 Fashion Targets.... The appointed agency will create an outdoor, digital, PR and social media campaign to raise awareness ...

Charities Aid Foundation appoints Albion to integrated account

The agency picked up the business following a pitch against two other agencies. Russell Prior, the executive director enterprise and philanthropy development at CAF, made the appointment. Albion will now be responsible for developing an overarching brand strategy and creative platform to help raise awareness of CAF ...

Mark Cross handed COI's media buying duties

of agencies including DMB B, Young and Rubicam and Cogent Elliot Group. He was also chief executive of PHD ...

Unicef reviews global ad account

Agencies pitched last week and the winner will produce a global concept as Unicef looks to create a universal brand message as part of its regular giving proposition. In the UK, the charity currently works with a number of agencies, including Abbott Mead Vickers BBDO (AMV), Rapp, Krow and Watson ...

Drinkaware seeks digital agency

by Oystercatchers, with a decision expected by mid January. The appointed agency will provide the charity ... used digital agencies on a project-by-project basis, including Enable Interactive and 23red. Its ... has become the UK s most recognised alcohol awareness charity. We are looking for agency support ...

WPP buys US DM house

WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...

Starcom launches carbon emissions tracker for ad campaigns

CarbonTrack is designed to help advertising and media agencies monitor and reduce their carbon emissions. It evaluates the carbon output of an advertising campaign throughout its lifecycle, from concept to impact, and takes account of activity in TV, radio, outdoor, magazines, newspapers, digital ...

Pick & Turkey league (03 Dec 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers.... If only the same could be said about its ad agency." Pick and Turkey League 2010 Pick tally Agency Brand Campaigns 4 RKCR/Y R BBC ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.