to remove filtersRussell Davies: If you're a planner, prepare to unleash your creative streak
10 May 2012 | by Russell Davies
'd assume that almost anyone in an agency or media business knew how to film, edit and title a decent video ...
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A better deal for young adland is worth advertising
10 May 2012
and president of Nabs respectively, give their views on the state of staff retention today. Are agencies good enough at retaining staff? Ian Pearman: Unfortunately, a small minority of agencies seem ... and outside it - that employees have to move agencies every couple of years to progress. Thankfully, most ...
Do media plans need mags?
10 May 2012
to that audience) to advertisers and their agencies. So, who better to offer a perspective than the chief ... . She argues that, although the medium faces significant challenges, the agency community is still ... of NRS Fusion will allow agencies to optimise across print and web. "Agencies and advertisers ...
On the Campaign Couch ... with JB
10 May 2012
things that they can compete for and win. Make sure the agency wins something, somehow. In a much earlier Jubilee year, my agency invented Jubilee Points and publicly awarded them to named individuals ...
Double Standards - How is performance marketing helping digital?
10 May 2012
and data-accountable world that agencies could become too obsessed with audience measurement ... of even the most effective campaign. - Do you see a time when media agencies won't have separate ... within specialist agencies, with new business models to service those client needs. When looking purely ...
The history of advertising in quite a few objects: 31 The Smash Martians
10 May 2012
ads to challenge the notion that packaged goods promotion had to be dreary and that only big agencies ...
Hotline: Costa Coffee appoints G2 Joshua
10 May 2012
Costa Coffee has appointed G2 Joshua to handle its international integrated account. The agency
Hotline: Foster's launch "The Good Call Centre"
10 May 2012
response that is then sent to them. The agency has also created an ad to drive traffic.
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
Hotline: Brecon Carreg seeks agency
04 May 2012
Brecon Carreg, the Welsh mineral water, has approached agencies with a brief to create a national
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
