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ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
-focused approach, has a reputation for driving hard bargains, including with agencies - although Gaa asks: "Why would an agency waste time with us if our account wasn't profitable?" This philosophy also manifests ... no pressure, then, on Euro RSCG, appointed as RB's global creative agency five years ago, or ZenithOptimedia ...
Agencies shortlisted for the 28 million Gocompare.com media review include the incumbent, MEC, UM ... , leaving just the incumbent to thrash out terms. Three agencies have now been shortlisted ... out of the way, the agencies vying for Virgin Media's 36 million booty are now gearing up for the big ...
" The Advertising Standards Agency (ASA) received the complaint in March. The ads, which were created in-house, ran ...
Brick Road is recognised twice for Magners "strongman" and "bees". However, US agencies dominate ... +Kennedy Amsterdam also receives a nomination, as does the agency's Heineken "the entrance" spot. ...
If Unilever was expecting its decision to tear up its existing arrangements with ad agencies ... ), agencies too are deeply sceptical. They see it as a procurement-led initiative that will limit ... , there has never been a better time for agencies and clients to contract cost-efficient production ...
W K work was so successful that it made sense for the agency to repeat what it did for the Winter ...
advertising business after parting company with its global agency Euro RSCG London last month. The paint ... managed internally and not being handled by Agency Insight, as previously reported. RFIs have been sent out to agencies and the Dulux marketing team is in the process of defining how the pitch is run ...
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers...." Pick and Turkey League 2011 Pick tally Agency Brand Campaigns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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