Click 
to remove filters
organs), they are words the modern agency might usefully still reflect on. Those that can help ...
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across ... tough challenge especially because they've asked both shortlisted agencies to work on few projects ...
Pick tally Agency Brand Campaigns 1 RKCR/Y R Land ...
McDonald's has appointed its roster agency Leo Burnett to handle advertising around its sponsorship...Leo Burnett, which will run the account out of its London office, will work in collaboration with its sister agencies Arc and LeoSport. The brief covers all communications from advertising ... activation and sponsorship. The restaurant group works with a number of other agencies in local markets ...
SINGAPORE - Burger King has named Publicis its agency-of-record in Singapore, beating Euro RSCG..., effective immediately. Burger King called the pitch in May this year. Incumbent agency Religion ... agency with experience in the retail space and its appointment is one of our key initiatives to prepare ... the best out of our agency partnership." Philip Ho, head of marketing at Burger King Singapore, added ...
three. The panel is made up of representatives from advertising and creative agencies throughout ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
