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marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
are as memorable as its TV work. Agency: SFW Writers: Fred Rodwell, Andy Parsons Agency producer: Larissa Miola ... never be kept waiting. Agency: Beattie McGuinness Bungay Writer: Simon Bere Agency producer: Anna ... of those lamentably unsung heroes in the Honda research and development team. Agency: Wieden Kennedy ...
into either incumbent agencies MediaVest or Mindshare, in an attempt to achieve cost efficiencies....works with both agencies in different markets, with MediaVest handling the 30m account in the UK. The winning agency, in the first instance, will be tasked with focusing on Heineken's top 15 markets, which represent 85% of the company's media spend. The selected agency is expected to be in place by the middle ...
The cinema ad aired on 30 August and was created by the advertising agency Villarosas. It showed images of a man arriving in a sunny costal destination to attend a summer catering course. He befriends a group of young people who enjoy activities such as swimming in the sea and riding motorbikes ...
The agency, which already handles digital advertising for the General Mills brands H agen-Dazs and Old El Paso, won the business after a pitch. General Mills launched Nature Valley in the UK in 2006 ... have a retained agency. Marketing activity for the brand has included Nature Valley's sponsorship ...
agencies, John Tylee writes....interpreter explained to him how UK agencies would love to help companies like his enter the global stage ... and frustration UK agencies will experience as they try breaching today's great wall of Chinese reserve ... . The agencies' growing presence coincides with the Chinese government's eagerness to see the country's brands ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring ... , but a look back at previous weeks will give a snap shot of how agencies were doing up to that point ...
, what was the agency thinking when it made this? Most definitely not one for the showreel." ...
agency TBC Inc), it has surpassed itself, Anne Cassidy says:
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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