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Big Jubilee Lunch project in TV push

Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...

Lush ad banned over claims that reptile trading was driving species to extinction

, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...

BHF follows Vinnie Jones with Corrie heart attack ads

The latest work by media agency PHD, branded content agency Drum and ad agency Grey involves the charity taking a more serious approach after the success of its light-hearted viral featuring Vinnie Jones in January . It is no stranger to playing on the drama of heart attacks to raise its profile ...

Government opens communications unit to replace COI

. Agencies will be invited to an open day in late April or early May at which a new agency framework system ...

Should adland be exempt from Tupe?

creating a doomsday scenario, with agencies forced to scrap account teams working for a single client ... at the new agency and finding the door slammed in their faces. The upshot of Tupe has actually been much ... warring agencies argue over them. In fact, pragmatism usually prevails when incidents of this kind ...

BETC London aids child protection collaboration

to encourage police, health, education and social care agencies to work together in the fight against child...The agency created an interactive game and a film for the ACPO conference on national child ... Policing Improvement Agency (NPIA) hopes the activity will inspire further collaborations between the four agencies. The concept and copy was created by BETC, with Neil Dawson acting as creative and art director ...

Pitch Update

Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ... is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...

The Year Ahead For ... Marketing

the advertising economy of brands, agencies and our commercial media will bring the greatest show on earth to life ... of brands, media owners and agencies together. Many of marketing's leaders - those most willing and able ...

How Barnardo's got us off the dole with our big break

world. We'd done our share of lugging our book around from agency to agency. We were on the dole ... in the agency was working on it. But Barnardo's is no ordinary children's charity - it offers a broad range ... the opportunity to really stretch our creative muscle and develop new skills. You feel everyone in the agency ...

Is a single trade body a good idea?

The Marketing Agencies Association wants a single trade body, but others disagree....it is the Marketing Agencies Association that is testing the guy ropes. It has invited trade body chief executives ... fee system as "deeply flawed" led to his agency, Iris, parting company with the institute ... the marketing industry trade bodies to mount a joint campaign to convince agencies and clients ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.