24 May 2012
| by Katherine Levy
with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week.
Clifford will report to Rufus Olins, the chief executive of Newsworks ...
partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
24 May 2012
| by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners.
The one word that held ...
by the media agency. "This e-mail could have come from any client," he explained.
So far, so normal ...
on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...
17 May 2012
DOMINIC ALLON - director of agency sales, Google UK
- To what extent are viewers combining TV ...
're seeing that YouTube is increasingly sitting on the TV plan. Advertisers and agencies see that YouTube ...
. This is how advertisers can realise the promise of integrated TV and online today.
- How does the agency ...
17 May 2012
to dialogue with agencies and their clients. Sadly, though, apart from making general promises to be open ...
exciting advertising," she says.
All of which must sound good to agencies. Provisionally, it does ...
17 May 2012
| by Alasdair Reid
on monetising what it still has. I think, generally, the company could work more creatively with agencies ...
17 May 2012
| by Nick Batten
and media agencies alike are in the early stages of honing their skills and knowledge with respect to tablet ...
10 May 2012
The world has gone digital, but agencies and brands can successfully navigate their way through...in 2012. Once, in a world of interchangeable products and uninformed customers, ad agencies used ...
10 May 2012
to that audience) to advertisers and their agencies.
So, who better to offer a perspective than the chief ...
. She argues that, although the medium faces significant challenges, the agency community is still ...
of NRS Fusion will allow agencies to optimise across print and web.
"Agencies and advertisers ...
10 May 2012
and data-accountable world that agencies could become too obsessed with audience measurement ...
of even the most effective campaign.
- Do you see a time when media agencies won't have separate ...
within specialist agencies, with new business models to service those client needs. When looking purely ...
09 May 2012
| by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ...
Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
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