Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
the review. He said: "We wanted a media agency partner with the sophistication to leverage global marketing ...
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Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
The films, which were made by Omnicom Media Group's content agency Drum, follow the five winners when they were taken to St Tropez for a weekend, to drive the car and include their reviews of its ... results." The campaign was conceived by Citro n UK s media agency OMD UK. Associate director Richard ...
Vizeum lands consolidated £23m BMW media account
30 Jun 2011 | by Katherine Levy
The agency landed the account following a protracted 16-month review process that culminated in a head-to-head battle with UM London. Vizeum, the incumbent on the main buying business, has also ... . The agency has also been handed the planning business for BMW s Mini brand, previously looked after in ...
Vauxhall turns competition winner's design into billboard
24 Jun 2011 | by Maisie McCabe
The online campaign was planned by Aegis Media agency Carat and created by Marvellous. It asked the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post ... poster was commissioned by Aegis Media out-of-home agency Posterscope, in conjunction with Carat ...
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
The TV ad was created by Ogilvy as part of a global launch campaign handled by WPP's dedicated Ford agency team , including media agency Mindshare, and digital and direct agency Wunderman. The 60-second version will run this week on terrestrial channels, with a 30-second version on multichannel ...
Agencies line up for MG media business
04 Nov 2010 | by Jeremy Lee
agency as it prepares to relaunch in the UK.
Renault-Nissan Alliance appoints OMD in India
13 Oct 2010 | by Campaign India
The Renault-Nissan Alliance has appointed OMD India as the media agency for both its brands...The Renault-Nissan Alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. Nissan has recently launched the Micra in India and Renault will be launching their cars in the Indian market starting mid-2011. The win comes off the back of a long and multi ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
