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Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative...The WPP-owned agency is understood to have beat R/GA and Rapp in a three-way pitch. In the past ... ." Wunderman will work alongside Levi's global media and creative agencies, OMD and Wieden+Kennedy. Earlier ... Hegarty but the agency resigned the account after 28 years in 2010. Last year Wieden+Kennedy and OMD ...
The programme is being produced by Twofour in partnership with Monterosa, and creative agency Mother. The brand's media agency Trinity Communications is also involved. Each week the show ... agency and production house. Charlesworth said: "Having always maintained that product placement ...
The campaign will be the first created by the Brooklyn Brothers since its appointment earlier this year to handle brand communications for Grazia. Bauer has not worked with a creative agency since Grazia's launch in 2005, when Fallon won the brief. In a deal brokered by OMD, the publisher has ...
M2M has held the business since 2006, when it took the account from Vizeum in a pitch that also included Mindshare and Starcom MediaVest Group. The chain is understood to be leading the review from its headquarters in Barcelona and has contacted selected agencies for chemistry meetings ...
across Europe, where the retailer uses agencies including MediaCom, Media edge:cia, and ZenithOptimedia on a local basis. UK agencies were contacted this week regarding the pitch, which follows a review ... s out-of-home agency Kinetic. ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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