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WKD takes blokes to the gym

The ad shows three men riding exercise bikes and watching women doing an aerobics class. The men cycle very quickly whenever the women turn around, but then slow down as soon as they look away. The ad was conceived by Craig Buzzel at integrated creative agency Big Communications and was directed ...

SABMiller kicks off media review in Europe

Draft and Grolsch, has contacted agencies ahead of a pitch to consolidate the business. The review ... . SABMiller s media business across Europe is split between several agencies including MPG Media Contacts ... of insights, Yvan Goupil. Goupil said the review would be "completed in time for the new agency to start ...

All about ... Global content deals

. The media agency networks owned by big holding companies have also been reinforcing their overarching global ...

Kraft launches Cadbury Screme Egg ads

The outdoor campaign, created by advertising agency Fallon, builds on the goo and splat concept from earlier campaigns for the Creme Egg with the new strapline "The goolish one". The ads ... -week campaign, booked by Omnicom media agency PHD and Aegis out of home specialist Posterscope, will be situated ...

Carlsberg signs year-long ad deal with Sky Sports

The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands of guys who want to kick back with a beer and their favourite sports channel. The ads are intended ... Carlsberg at the end of a hard day. The media deal was brokered by media agency OMD UK, and also includes ...

School Reports 2011: Chemistry

weighed in with a £14.45 million offer to acquire the agency. A notable achievement from the low...Score: 7 Agency fact file: Chemistry Type of agency Integrated ... it won without a pitch. This added to its responsibilities as the airline's digital agency. Chemistry has, so far, held on to its biggest client, Orange - and the deal with Publicis (whose ad agencies ...

School Reports 2011: CHI & Partners

Score: 8 Agency fact file: CHI Partners Type of agency Full service ... account, which was initially awarded to the agency before a last-minute U-turn - CHI notched up ... -year stint at the agency to join DDB Chicago, while Enyi Nwosu left his role as managing partner of MCHI ...

Agencies line up for Freixenet media business

The wine brand has approached agencies inviting them to complete an RFI ahead of a pitch for the business. A brief is due to be sent to shortlisted agencies in the next two weeks. Feather Brooksbank handles UK media for Freixenet. The Edinburgh-based agency picked up the account in 2006 after Vizeum ...

Does media value Cannes?

There was a time, not so very long ago, when the performance of our media agencies at Cannes was a ... calling than to reward flashy stunt marketing exercises from agencies no-one had ever heard ... our media agencies think they're up there with the likes of Rafael Nadal, it might turn out they ...

General Mills calls £80m Euro media review

is Universal McCann, which has held the business since it was consolidated into the agency in 2002. Prior ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.