The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
risen in importance at Microsoft. But this is not to say that agencies still see it as less of a media ...
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Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
director of Fifty6, said: "We ve worked across brands and agencies to make this happen and are delighted ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
Over the course of last week, it was said that 130,000-150,000 gadget enthusiasts, geeks, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change everything". The International Consumer Electronics Show (and, in fact, Las Vegas itself) is different ...
How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
and what will it deliver for us credit-crunched agencies and advertisers? HTML5 is, not surprisingly ... is likely to change. Yet that isn't holding back our industry. More and more digital ad agencies ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
-makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ... company Essence and collaborated with Rehab on the Scott film. But to name any more agencies, Uglow cautions, would be unfair, as they would not be able to mention them all. "There are a lot of agencies ...
Virgin Media shortlists four for £36m advertising account
28 Sep 2011 | by Arif Durrani
Virgin Media has whittled the number of agencies vying for its £36 million advertising business...with a number of agencies last month . It came despite having only appointed DDB UK to service its fully ... Communications at Virgin Media, confirmed the remaining four agencies involved in the pitch, and added they had been "overwhelmed with the quality of what we've heard and seen from the creative agencies ...
Virgin Media offers customers 'tickles'
27 Sep 2011 | by Maisie McCabe
As part of the direct campaign, by Omnicom agency Rapp, some customers will be offered what Virgin Media is calling a "tickle" in the form of bundles of gifts, 40-inch HD TVs, a free TiVo set-top box or a year s subscription to TiVo. A red feather will provide visual continuity throughout all ...
School Reports 2011: MediaCom
05 Sep 2011 | by Staff
Still the biggest media agency after eight years, MediaCom rode the wave of 2010 despite...Score: 6 Agency fact file: MediaCom Type of agency Media Company ... key spenders. Notably, the agency played a major role in the year's biggest account win, bringing the 250 million consolidated COI business into Group M's bespoke agency M4C. MediaCom also won BSkyB's 15 ...
MediaCom retains Bose account after review
28 Jul 2011 | by Katherine Levy
Bose, the audio company, has retained MediaCom as the agency on its £20 million pan-European media.... Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
Russell Davies: Apple's ability to invent makes it the envy of the C-suite
28 Jul 2011 | by Russell Davies
of "design thinking" but because design agencies can put a new product on the table and promise a whole new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
