21 Feb 2012
| by Ian Darby
director of Fifty6, said: "We ve worked across brands and agencies to make this happen and are delighted ...
28 Sep 2011
| by Arif Durrani
Virgin Media has whittled the number of agencies vying for its £36 million advertising business...with a number of agencies last month . It came despite having only appointed DDB UK to service its fully ...
Communications at Virgin Media, confirmed the remaining four agencies involved in the pitch, and added they had been "overwhelmed with the quality of what we've heard and seen from the creative agencies ...
05 Sep 2011
| by Staff
Still the biggest media agency after eight years, MediaCom rode the wave of 2010 despite...Score: 6
Agency fact file: MediaCom
Type of agency
Media
Company ...
key spenders. Notably, the agency played a major role in the year's biggest account win, bringing the 250 million consolidated COI business into Group M's bespoke agency M4C. MediaCom also won BSkyB's 15 ...
12 May 2011
| by Katherine Levy
The 39 million T-Mobile media account, which has been held by MEC's Group M sister agency ...
, Everything Everywhere put Orange's agency Fallon and T-Mobile's agency Saatchi Saatchi on alert, saying it would launch a review of all its brand communication agencies. However, creative duties have remained ...
23 Nov 2010
| by Ian Darby
In real terms the consolidation will change little as Group M agencies MEC and MediaCom ...
, the Havas-owned digital agency, will lose the estimated 5m T-Mobile digital media account that it won five ...
in May that it is reviewing all of its agency relationships. However, it is thought that advertising ...
08 Sep 2010
| by Daniel Farey-Jones
, Green noted that the brand had been through several owners and agencies [WCRS was "sacked" in 1999 ...
28 Jul 2010
| by Jacob Mathias
The ads, created by ad agency RKCR/Y R all stated "Amazing HD, No Monthly Fee" and the press ads quoted a 49 one-off, set-up fee.
Eleven complaints, including two separate ones from Virgin competitor Sky, challenged whether the ad claims were misleading to viewers.
The ASA upheld complaints ...
26 Jul 2010
| by Maisie McCabe
Broadband service, after a pitch against roster agencies. Sky Broadband has over 2.5 million customers ...
28 Jun 2010
| by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ...
of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ...
for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
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