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Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... will launch in November. "I worry that agencies won't understand these frameworks, which are quite technical," an agency director who was at the meeting said. Another senior industry figure warned: "A lot ...
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service..., which brings together resource from the WPP agencies Grey, M/SIX, OgilvyOne and Ogilvy Change. She ... as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... that, she worked at TBWA\London as its managing partner for 11 years. The WPP agencies were ...
channels. For the first time, the awards will also present golds for a Campaign Big Agency of the Year ... is available at www.campaignbigawards.com. Agencies can enter across 11 product categories, including ... or as complete campaigns. The Campaign Big Agencies of the Year will be selected based on a system ...
with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ... partner at the WPP-owned agency. Before Mindshare, she was an associate director at MediaVest between 1995 ...
and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ... a brief to become the lead global content partnerships agency for Bombay Sapphire. ...
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship...It has held initial meetings with media, sponsorship and integrated agencies in a process that is being handled by Creativebrief. The chosen agency will be charged with helping to find an opportunity ... at least the end of 2013. The review does not affect Vodafone s relationship with its media agency, OMD ...
A row is brewing between ITV and media agencies after the broadcaster asked agencies to open...In a letter to media agencies seen by Campaign, Kevin Waller, the managing director of ITV's auditor, Rickards Media, said Rickards plans to extend its audit of media agencies to "forensic testing ... " in the market that could impact on agencies delivering on their financial commitments to the broadcaster ...
Healy, who joined Walker Media in March 2011 from MediaCom, takes a new role at ZenithOptimedia that focuses on overseeing planning excellence for the worldwide network as well as ensuring that the agency ... Media. Healy was hired by Walker Media as part of a restructure at the independent agency that saw ...
, this does not necessarily mean that each client felt that the product and service of the agency was lacking ... to see why the clients had moved their businesses. Previously, scrutinising an agency's business record ... of the best agency for their business if that agency does not also offer a bargain. More than ever ...
Its new managing director wants people to be as enthusiastic about the agency as he is about media.... It is week one for him and yet he strides around the agency with familiar ease, introducing Campaign to a ... that the agency won the night before. "We need to celebrate this," he says to the team, who are clearly chuffed ... but because of his positive influence around the agency - he has a confidence about him." Certainly, Arena ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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