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Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
. There are three 30-second in-stream Irn-Bru ads in total on YouTube repurposed from TV ads by The Leith Agency ... . Michael Kinlan and Mark Davies, joint deputy creative directors at The Leigth Agency, were the lead ... . Dara Nasr, head of agency sales, YouTube and display, Google said the YouTube campaign is "a great use ...
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
to be an official "Warburtons Taste Tester". Mark Roalfe was the agency creative director on the ad, working ...
consumer PR agency in the UK following a competitive pitch. It had used Paget Baker for consumer support ... within the art, music and fashion world and promoting forthcoming new products. The agency switch ...
and soul-searching and no small amount of wool-pulling to ensure that agencies can present themselves ... -record of both embracing and displaying innovation. First, we examined our parent agency, Rainey Kelly ... built our agency. First golden rule: incentivise group performance. This means having an open source ...
competitor agency may have had four, five or even six developers working directly with BlackBerry on this for the past six months ... press the Agency Panic Button and deploy the front-end developers. (On listening ... , and how much time to spend repolishing last year's (now slightly tarnished) object, so that the agency can ...
and presents a tough environment for marketers to keep up with the latest trends. Agencies must simplify ... . The evolution of customer and agency Customers are, in essence, becoming their own media agency ... which discipline we're working in, agencies need to work against the same overarching goals. Give a ...
progress, meaning clients turn to agencies to find out and deliver what's next. At LBi, we work with all ... to make them shit-loads of money. This means any agency that's worth handing significant budget ... , despite relentless "agency of the future" posturing, few are set up to deliver real innovation. Despite ...
products fits with our agency's belief in "brand action". We shouldn't just be making good creative work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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