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Facebook ad prices rise as brands ramp up campaigns

19 Jul 2011 | by Sarah Shearman

Digital, the specialist marketing and technology agency.

WPP invests $5m in Facebook marketing platform Buddy Media

29 Oct 2010 | by Ben Bold

and monitor their effectiveness. The deal also includes training in the use of the system for WPP agency ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

and concierge while you become editor. As an agency, we are constantly working with our clients, striving ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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