Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
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Unilever rolls out 'Flush of Fortune' game for Domestos brand
26 Mar 2012 | by Sarah Shearman
digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
Unilever appoints R/GA to global deodorant brief
21 Feb 2012 | by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ... the connections between the brands and their consumers. The agency will work on the brand out of its New York ... is not affected by R/GA's appointment, according to an Iris spokeswoman. The integrated agency works on Sure ...
Nivea launches Facebook-led Christmas campaign
23 Nov 2011 | by Matthew Chapman
The Facebook app, created by Agency Republic, is designed to fit in with the skincare brand's 'Feel Closer' positioning (created by Draftfcb). Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both ...
Colgate uses Facebook followers in digital outdoor campaign
28 Jun 2011 | by Sara Kimberley
collaboration of agencies including MEC, Cohn Wolfe, VML London, Grand Visual, Mars and RKCR/Y R. Gemma ...
Digital shops gear up for GSK roster review
09 Jun 2011 | by Sarah Shearman
GlaxoSmithKline has approached digital agencies as it looks to review its digital agency roster....The FMCG giant is understood to have invited digital agencies to submit their details to an online portal to take part in a survey as part of the roster review. However, it has not provided any further details about which territories the review will include. GSK specialises in consumer healthcare ...
BaByliss hands social media to Libertine
22 Feb 2011 | by Sara Kimberley
. The agency has worked with BaByliss since 2000 when it won its 3m advertising account following a three-way pitch handled by Agency Assessments. BaByliss has worked with a number of digital agencies in the past, including Delete, but Libertine Social will be its first dedicated social media agency. Ginny ...
Agency Republic scoops Nivea task
20 Jan 2011 | by Sara Kimberley
's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched...The agency will handle a range of digital activity, including creative and strategic work, as well as developing Nivea's UK website. Until now, Nivea has not had a retained digital agency and has instead worked with shops on a project basis or used its advertising roster. Agency Republic will work ...
Philips uses hidden cameras to film customers
14 Jan 2011 | by Sara Kimberley
". The ad was created by DDB and interactive ad agency RedUrban, with PR by OneVoice, and media by Carat ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
agencies, with three shortlisted ads apiece. See the shortlist below. The winner will be announced at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
