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Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Isobar. It plans to appoint a single agency to handle its activity. Abbott Mead Vickers BBDO handles ...
that attracted more than 1,000 submissions from 40 countries across the world. Four agencies landed second ... as a community for agencies, brands and creativces to showcase their best Facebook work. Digitas ... , this was Facebook at its best. On the whole what lessons should agencies take from the winners about what makes ...
Equimedia in 2008, after a pitch against undisclosed agencies. The review does not affect the company's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
, Corporate and Capital divisions after a review process aimed at reducing the number of its agencies....The three digital agencies will handle projects for Barclays non-consumer divisions after a pitch process that saw ten shops compete for a place on the roster. Barclays previously used 26 agencies across the three businesses. All three agencies have previously worked for Barclays. LBi s work includes UK ...
later this year. The agency has been the incumbent on Churchill's above-the-line account since 2004 ...
character in the style made famous by the bank's recent ad campaigns. The agency has created animated ... account since 2002. The agency introduced its animated advertising style, designed by the award ...
Barclays Corporate Investment Banking and Wealth Management is reviewing its digital agency...The Barclays division is looking to consolidate its roster of 14 digital agencies, including Dare and LBi, down to two. Advertising for Barclays Corporate is handled by Ogilvy UK, which is unaffected by the review. Bartle Bogle Hegarty, which handles advertising for Barclays' retail arm and Barclaycard, is also ...
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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