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Revolution, the sports marketing agency. As part of the launch campaign, Beko Mums United has become ...
Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all...Work Club, which handles the 2 million UK Sharp business, was appointed to the account after a pitch against Sharp's other European roster shops. The agency will create digital, experiential, TV ... . The agency subsequently created an integrated campaign to launch the Sharp Quattron LCD Aquos television ...
The agency was awarded the business without a pitch, and will now be responsible for handling all ... 's appointment marks the first time that Nivea has held a retained digital agency for its men's brands. Last month, Nivea named Agency Republic as the retained digital agency for its women's products. ...
agencies, with three shortlisted ads apiece. See the shortlist below. The winner will be announced at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
The agency, which won the business after a pitch, will launch its first iPhone app for Penguin's digital division in the coming weeks. Penguin hopes that the apps will help it to break new ground ... won Penguin Books' advertising account in July after a pitch against undisclosed agencies. Penguin ...
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...
The advertising account, held by sister network DDB, is understood not to be affected by the review. The agency won the Grand Prix at the 2009 Cannes Advertising Festival for its "Carousel" online film for Philips' television range. The follow-up campaign this year, "Parallel Lines", took ...
Mamas & Papas, the mother and baby clothes and equipment brand, has appointed Boston-based agency...The appointment follows a pitch process that began in February, with agencies from New York and Los Angeles also competing for the business. As part of the US launch, the brand will also be revealing a new global campaign created by a combination of its in-house creative talent and the agency ...
three. The panel is made up of representatives from advertising and creative agencies throughout ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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