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agencies in a bid to double its online sales to £100m in 2011....It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social. House of Fraser aims to create a more "pleasant and fun" online shopping experience, and will look ...
. The agency said that the site is based on the city of New York as a melting pot of ideas, subcultures ... Jeans International. Credits Client DKNY Jeans International Planner (creative agency ...
messages to each other. Credits: Client Nike Japan Agency Wieden+Kennedy Tokyo ECD Frank Hahn ...
The agency won the account following a competitive pitch againt undisclosed agencies. The brand ... dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur ... an overall social media strategy for the lingerie brand. In addition, the agency will also be responsible ...
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed it is looking to appoint international agencies in the next 12 months, to ensure that campaigns in overseas markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ...
Mamas & Papas, the mother and baby clothes and equipment brand, has appointed Boston-based agency...The appointment follows a pitch process that began in February, with agencies from New York and Los Angeles also competing for the business. As part of the US launch, the brand will also be revealing a new global campaign created by a combination of its in-house creative talent and the agency ...
three. The panel is made up of representatives from advertising and creative agencies throughout ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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