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The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Holler, the digital agency, is featuring Keith Chegwin in its first campaign for The Collective
Work Club won the account after a competitive pitch against three other undisclosed agencies. Duties include digital creative, social media and all implementation. The work will focus on targeting the 18- to 35-year-old market, the key demographic for the brand. Strongbow introduced the Gold ...
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
to be an official "Warburtons Taste Tester". Mark Roalfe was the agency creative director on the ad, working ...
The digital agency has been tasked with creating a new interactive area after winning a pitch against eight undisclosed agencies. Guinness will launch the experience on St Patrick's Day (17 March) and build it up in the following months. It has not disclosed what the plans for the experience are ...
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand ...
The agency won the business after a pitch against rival digital agencies including R/GA and Nurun, and will now handle global digital strategy and creative for the brand, starting with a redesign of its website ... Publicis agency Leo Burnett, which continues to handle advertising in the UK and Europe for Lindt. It added ...
The Absolut Truth app has been created in partnership with digital agency Great Works. After downloading the app, users must scan an augmented reality code, which can be found on the specially created "neckhangers" on Absolut bottles or downloaded from www.absoluttruths.com. The app takes consumers on a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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