Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...
Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...
GLL leisure charity appoints Spinnaker to digital task
19 Oct 2011 | by Sarah Shearman
GLL, which operates over 100 public leisure centres, is looking to create better user experience and encourage content sharing, ahead of the London 2012 Olympic Games. The agency won the business following a four-way pitch against undisclosed agencies. The appointment comes as GLL is undergoing a ...
Peta in hunt for agency
01 Sep 2011 | by Matt Williams
Peta, the animal rights organisation known for its striking ad campaigns, is looking for an agency...A number of UK-based agencies have been contacted regarding the work; however, it is not known whether a formal pitch process will follow. It is understood that Peta wants an agency to create a ... of its advertising in-house, but is keen to work with an agency with greater digital expertise. Among ...
Home Office ignites Frank pitch
07 Jul 2011 | by Sara Kimberley
The Home Office is holding a digital review to find an agency to work on its drugs awareness...The appointed agency will handle all of Talk To Frank s digital activity including developing its ... , although work on the business has ceased over recent months. The agency won the business to in May 2008 following a competitive pitch. The agency was responsible for creating a digital campaign offering ...
Colgate uses Facebook followers in digital outdoor campaign
28 Jun 2011 | by Sara Kimberley
collaboration of agencies including MEC, Cohn Wolfe, VML London, Grand Visual, Mars and RKCR/Y R. Gemma ...
Mind plots digital campaign to promote annual awareness week
15 Apr 2011 | by Sarah Shearman
Weapon7 was appointed to the business after a competitive pitch against undisclosed agencies. The campaign will focus on raising awareness about mental health in the workplace, to reduce the stigma associated with it, and provide steps for employees to take to improve their mental health. It will use ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
