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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Deloitte sharpens focus on digital offering

, which it claims combines "the best aspects of a small creative agency" with its existing consultancy...of Deloitte Digital combines the best aspects of a small creative agency with the existing strengths ... and cyber security." As part of its expansion plans, Deloitte acquired US mobile agency bermind in January. ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

An official reveal trailer for videogame 'Call of Duty: Black Ops 2' has entered the chart in second position, after receiving 45,817 shares this week. The film, created for Activision by agency 72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly ...

Lush ad banned over claims that reptile trading was driving species to extinction

, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...

The National Trust turns to Facebook for Great British Day Out

subscription. Last month, it appointed 18 Feet Rising as its ad agency, tasked to develop an overarching ...

Royal Caribbean appoints OMD for search and social

against a number of undisclosed specialist digital agencies at the end of March. The incumbent was Leeds ... by the independent agency AMS. JWT was appointed to the creative account for the Royal Caribbean International ...

Isobar appoints Rooke and Huijbregts to leadership team

Communications agency Isobar has appointed Gavin Rooke and Marc Huijbregts to its London leadership...of global clients. Rooke founded South African digital agency Trigger, which was acquired by Isobar ... becoming digital managing director at Agency. His new role Isobar will involve exploring the opportunities to grow multi-market client revenues within the agency. Mark Cranmer, global chief executive ...

'Agencies are critical', says Facebook's marketing chief

Media and creative agencies have a "critical" role to play in Facebook's future plans, according...to helping both advertisers and agencies understand how to get the best out of the new opportunities ... Facebook to forge strong direct relationships with many global clients, but bonds with agencies are viewed as an essential part of the mix. Talking about the role of media strategists, Everson said: "Agencies ...

Which Olympic sponsor ads are most shared?

The ad, created by agency Sid Lee and featuring David Beckham, inspired nearly 22,000 Facebook shares and was mentioned in 16 blog posts. BMW has been perhaps the most successful of the sponsors with three appearances in the top 10 chart. The three ads from BMW managed a total of 21,355 shares ...

Irn-Bru signs up to YouTube's TrueView ad format

. There are three 30-second in-stream Irn-Bru ads in total on YouTube repurposed from TV ads by The Leith Agency ... . Michael Kinlan and Mark Davies, joint deputy creative directors at The Leigth Agency, were the lead ... . Dara Nasr, head of agency sales, YouTube and display, Google said the YouTube campaign is "a great use ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.