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The agency, which won the brief after a pitch, will work with M S until its new site is fully operational in 2014. The retailer s relationship with its digital agency LBi will continue. However, in the long term, a pitch for an agency to inform customers about the consumer experience offered by the site ...
agencies in a bid to double its online sales to £100m in 2011....It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social. House of Fraser aims to create a more "pleasant and fun" online shopping experience, and will look ...
The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...
agencies, with three shortlisted ads apiece. See the shortlist below. The winner will be announced at the Campaign Media Awards on 17 November 2010. A panel of marketers and agency practitioners , including ...
Homebase, the homes and garden superstore retailer, is looking to appoint its first agency...The retailer is holding a pitch for the new account, through the AAR, which will involve Leo Burnett, its advertising agency, and glue Isobar. Homebase's search for an agency follows its first ... media review, which resulted in the appointment of its ad agency, CHI Partners, to the account ...
Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ... with the Campaign Media Awards, will celebrate those brands and agencies that have made such creative strides ... of the Year award and there is no limit on the amount of entries an agency can make. Find out more by going ...
Argos, the UK's largest general goods high-street retailer, has called a pitch to find an agency...enhance the viewing experience for football fans. Argos has used a number of roster agencies to handle its digital activity, including CHI Partners, its ad agency, Meteorite, which handles the brand s direct marketing work, and The Communications Agency, which works on sales promotion campaigns. ...
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed it is looking to appoint international agencies in the next 12 months, to ensure that campaigns in overseas markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ...
Mamas & Papas, the mother and baby clothes and equipment brand, has appointed Boston-based agency...The appointment follows a pitch process that began in February, with agencies from New York and Los Angeles also competing for the business. As part of the US launch, the brand will also be revealing a new global campaign created by a combination of its in-house creative talent and the agency ...
, was devised by the optician retailer's in-house agency, Specsavers Creative, and used the text 'Goal line ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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