A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...
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Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
developers care deeply about technologies; integrated agencies and consumers care more about experiences ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media ... off a review of the business last year in a bid to connect with its younger customers. The agency ... , working with LBi's London agency and its chief creative officer, Chris Clarke, who worked on the pitch ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
and agencies will follow. This move signals a significant paradigm shift where the social graph meets ...
Isobar appoints Rooke and Huijbregts to leadership team
24 Apr 2012 | by Kate Lloyd
Communications agency Isobar has appointed Gavin Rooke and Marc Huijbregts to its London leadership...of global clients. Rooke founded South African digital agency Trigger, which was acquired by Isobar ... becoming digital managing director at Agency. His new role Isobar will involve exploring the opportunities to grow multi-market client revenues within the agency. Mark Cranmer, global chief executive ...
Science Museum looks to build digital ad roster
19 Apr 2012 | by Ian Darby
between three and four digital agencies to work on its digital marketing. It has issued a tender and plans to invite at least five agencies to pitch for a place on its new digital roster. The process ... Museum, the National Media Museum and the Museum of Science and Industry. Agencies have until 17 May ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop ... users and create potions. Digital agency Th_nk continues to lead the development of the website ... for Momentum UK, said that Harry Potter is one of the "great cultural touchpoints" and the agency was thrilled ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
