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MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

27 Oct 2000 | by CLAIRE BEALE

'What the bloody hell does a bloke who buys paperclips know about media,' one of the agencies...'What the bloody hell does a bloke who buys paperclips know about media,' one of the agencies ... the word strategic was invented, buying muscle and commission levels were what most agencies sold ... centralisations had agencies cutting each other's and their own throats to win business. Now, as media's focus has ...

MEDIA: PERSPECTIVE - WPP's Boots coup doesn't bode well for media's future

27 Oct 2000 | by CLAIRE BEALE

'What the bloody hell does a bloke who buys paperclips know about media,' one of the agencies...'What the bloody hell does a bloke who buys paperclips know about media,' one of the agencies ... the word strategic was invented, buying muscle and commission levels were what most agencies sold ... centralisations had agencies cutting each other's and their own throats to win business. Now, as media's focus has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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