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Callaway Golf picks SFW for direct task

LONDON - Callaway Golf has appointed Stephens Francis Whitson, the start-up agency backed by VCCP...The agency beat Chemistry in the final stages of a competitive pitch handled by the Haystack Group. The incumbent, Claydon Heeley Jones Mason, did not repitch. The appointment follows Callaway's change ... Made. The agency's first task is to develop a pilot strategy to act as the foundation of a CRM ...

Euro RSCG lands German launch of Kholer

courses. Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC ...

Euro RSCG lands German launch of Kholer

courses. Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.