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The World: Sydney - Host and One Green Bean scoop Levi's accounts

Working on the account, Host, alongside its creative partner The Glue Society, will be responsible for handling all creative, digital and experiential work across Australia and New Zealand. Host's sister agency One Green Bean will work on all media relations, as well as ambient and social media activity ...

The Work: New Campaigns - UK

the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Ken Hoggins Planner: Mary Tucker Media agency: Manning ... to grow their business Creative agency: Abbott Mead Vickers BBDO Writer: Diane Leaver Art director ...

The Work: New Campaigns - UK

with their kids Creative agency: Mother Writer: Mother Art director: Mother Planner: Mother Media agency ... . The agency then invited people into the park to discover the grass and filmed them as they bounced on it ... Championship by celebrating the spontaneity of a goal hug Creative agency: Santo London Writer: Pablo Minces ...

The Work: Private view

creative director, Agency Republic So, is it a rip-off? Too right it is. But that doesn't mean the new ... the Post Office again Agency: Mother Writer: Mother Art director: Mother Director: Armando Iannucci ... than you thought Agency: Abbott Mead Vickers BBDO Writer: Mark Fairbanks Art director: Paul Cohen ...

The Week: Advertising - The Fish Can Sing folds

Holliday plans to launch a specialist experiential marketing and brand PR agency. Both will continue

MCBD launches luxury division

heads of the communications agency Exposure, will run the outfit. McNally said: "Brand Couture has ...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans

agency, Starcom Motive, says. "It is tempting for a fashion brand just to appear in fashion sectors ... -and-coming bands will be dressed by Levi's. The digital agency Lateral has taken the campaign online, having ... 's Media used: TV, press, outdoor, sponsorship, online Agencies: Bartle Bogle Hegarty, Starcom Motive ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding

to snare the growing army of agencies competing for internet business. In this space, there are hundreds ... -media agency is said by many clients to be a devilishly head-scratching business. Mike Moran, the marketing ... of which new- media agencies are good at what. With ad agencies, I know what Saatchi service; quality ...

DIARY: M&S tagline puts the IPA into a bit of a spin

put out an e-mail appealing for a comment from an agency notable. Fleet Street s finest have ... agencies. MT Rainey, the Rainey Kelly joint chief executive, who is said to have been fairly ...

CAMPAIGN DIARY: Kevin’s Gate - BBH is cagey over ’death’ of rodent Levi’s ad star

agency in London following last week s Dead Hamster in a Levi s ad furore....agency in London following last week s Dead Hamster in a Levi s ad furore. The shock and distress of little hamster owners all over the world was enough to prompt Levi s PR agency to wheel out ... , but almost. Not only did Bartle Bogle Hegarty cause distress to hamster owners but the agency ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.