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The Work: Private view

if anyone would be interested in my point of view. Having worked as a receptionist at the largest agency ... and online presence Agency: JCPR Edelman Writer: n/s Art director: Ali Mahdavi Directors: Jackie Cooper ... : Deliver a pan-European multimedia campaign for the new Ford Fiesta Agency: Ogilvy Advertising London ...

The Work: New Campaigns - UK

, senior marketing manager, McDonald's Brief: Promote McDonald's Happy Meals Creative agency: Leo Burnett ... Cordiner Media agency: OMD Media planner: Ian Cairns Production company: Academy Films Director: Tony ... Creative agency: McCann Erickson Writer: Jason Stewart Art director: Jason Stewart Planner: David ...

118 118 seeks digital advertising agency

118 118, the directory enquiries service, is on the hunt for an agency to handle its digital...The company has approached a number of undisclosed shops with a view to shortlisting six agencies to pitch for the business. The successful agency will take responsibility for all of 118 118's digital ... on viral activity for the brand, an account it has worked on since Meme, the digital agency set up by WCRS ...

Robert Campbell to launch over-50s agency

Robert Campbell is launching a new agency called tgi50, which will specialise in marketing

The World: Beijing - Interpublic picked for China Mobile marketing task

The creative assignment will be led by Lowe Worldwide, although other IPG agencies are expected to be involved. Initiative is likely to handle media, while FutureBrand assists on branding, and Powell Tate Weber Shandwick will work on public relations. Lowe won the business in a pitch that included Ogilvy ...

The Work: New campaigns - UK

-themed campaign Creative agency: WCRS Writer: Steve Hawthorne Art director: Katy Hopkins Planner: Lynette Poh Media agency: OMD Media planner: Rebecca Burke Production company: La Pac Director: Maurice ... that go into an Innocent smoothie: the product, the people and the principles Creative agency: Lowe ...

The World: Boston - WPP creates shop to handle $4.5 billion Dell brief

Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency

The Work: Private view

't shop for it, Argos it Agency: CHI Partners Writer/art director: Micky Tudor Director: Chris Dada ... decent present from Oxfam Unwrapped Agency: Leo Burnett London Writers/art directors: Jonathan Burley ... value items Agency: McCann Erickson Writers: John Cross, Brian Cooper, Mark Rowbotham Art directors ...

Media: Things we like

The recently launched Discovery Knowledge channel has a good-looking identity and positioning. Idents, created by the agency Heavenly alongside Discovery, are based on the channel's key themes ... customer magazine, created by the customer publishing agencies Future Plus and Zone, is an added bonus ...

Omnicom snatches BT global ad brief

The task, which was split between WPP's Rainey Kelly Campbell Roalfe/Y&R in Europe and Ogilvy & Mather in the US, will be moved into one of Omnicom's agencies in New York. The global business-to-business task will entail the promotion of BT's products and B2B solutions in multiple markets. RKCR/Y&R's grip ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.