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owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally...BBDO picked up the Direct Agency of the Year award thanks to brilliant campaigns for Walkers and the Metropolitan Police. But this year UK agencies failed to win any of the 57 Direct Lions awarded. Chris ...
fast-moving as real-world culture. Then shouldn't agencies look to mirror in terms of structure or process the type of communications that resonate with a 2010 public? When you think about it, agencies are metaphors for the kind of work they produce. Agencies that made old-style, compartmentalised campaigns were ...
and agencies would mostly get away with this nonsense, simply because the message was one-way. Push, push, push ... a different story. Not a story defined by the brands and agencies, but a story defined by real ... engagement; it's how to get real. That's what brands and agencies are struggling with. The answer, however ...
brands that thrive in the Social Experience Economy, agencies require new skills, moving from user ...
Brittany's tourist board appointed the UK agency after running a pitch for the international brief, which acknowledged the region was perceived as a bit dated and a bit rainy. The cinema ad, which simply features sights and sounds of the region with no voiceover, is cut down from a two-minute film ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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