to remove filtersCow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
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Steve Stretton restructures AIS
30 Jun 2011 | by Sara Kimberley
The Archibald Ingall Stretton founding partner Steve Stretton is restructuring the agency...on the role of managing the agency, now part of Havas Media, following the departure of the co-founder Jon Ingall earlier this year. Previously, the agency had 12 heads of department who each had seats on the board. Five of the 12 board members have left the agency, and five staff from the account and creative ...
'Direct at its best' helps McCann Erickson to Romania's first Grand Prix
20 Jun 2011 | by Matt Williams
-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally...BBDO picked up the Direct Agency of the Year award thanks to brilliant campaigns for Walkers and the Metropolitan Police. But this year UK agencies failed to win any of the 57 Direct Lions awarded. Chris ...
Wildfire Word of Mouth rebrands as The Social Partners
15 Jun 2011 | by Oliver Luft
Wildfire Word of Mouth, the social media agency majority owned by Grey, is rebranding as The Social...The Social Partners has also expanded its social media marketing services into four core offerings insights, business, communications, and academy under the banner of Total Social. Chris Hirst, chief executive of Grey London, said: "Agencies now need social media integration as much as they need TV ...
Agencies to pitch for Gatorade brief
09 Jun 2011 | by Matt Williams
Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below...The company has contacted agencies regarding the business, and a pitch process is under way involving a number of undisclosed agencies. It is thought that Gatorade is looking to appoint an agency to handle digital, sales promotion and in-store activity ahead of a push to raise awareness of the brand ...
Proximity poaches OgilvyOne's deputy MD Chris Slough
19 May 2011 | by Sara Kimberley
director. He will join Proximity at busy time. The agency is continuing to embed its 50m Lloyds TSB ... record. I'm making sure we've got a strong team in place to continue the success of the agency ...
An Abundance hires Simon Darwell-Taylor as creative partner
18 May 2011 | by Sara Kimberley
in the agency. He said he would aim to create a "t-shaped", collaborative team to service clients across all ... his career at BBWB, CDP and Yellowhammer, before co-founding The Body Shop s in-house ad agency ... with 10 staff and positions itself as a "progressive behaviour change agency", specialising in CRM ...
WPP makes $5m investment in US data analytics company
17 May 2011 | by Ed Owen
and their agencies, but, over the past several years, the data has become exponentially more diverse, faster ...
Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
Focusadvertising won in a three-way pitch against 3Points and JWT, with Focusadvertising winning the below-the-line and JWT the above-the-line business. The agency will drive brand appeal across ... tough challenge especially because they've asked both shortlisted agencies to work on few projects ...
JWT names Marius Bartsch CRM chief
14 Apr 2011 | by Matt Williams
Bartsch joins the agency from Rapier, where he held the position of business director, working ... will be responsible for developing the agency's CRM capabilities, reporting directly to the chief executive, Guy ... the agency 18 months ago. Hayward said: "As part of our integrated offering, we're reinforcing our CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
