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Direct Line Group is searching for an agency to handle a new direct marketing account across its...The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...
The agency won the business after a pitch against five other agencies. A review of the account was called in June as Nationwide looked to place a stronger focus on direct communications. Nationwide ... worked with TDA on direct projects. Kitcatt Nohr will work alongside Nationwide's creative agency, 18 ...
American Express is looking for a direct marketing agency to work alongside its current roster...The credit card company has approached agencies directly with an initial request for interest in taking part in a pitch. The appointed agency will initially be responsible for creating a direct ... car. Once appointed the agency will have a place on American Express s roster alongside OgilvyOne ...
without a pitch. The agency already has a place on the RBS Group roster and was appointed by Peter ... 's advertising since January this year. WCRS is currently the incumbent on Churchill's ad business. The agency ... . The agency's most recent campaign starred the TV botanist David Bellamy, who was shown asking the brand's dog ...
The agency will be responsible for overseeing Barclays' retail work, which is currently handled by agencies on a project basis. In the past, Barclays has used a number of agencies across its roster including EHS 4D, as well as Iris, Rapp, Soho Square and Balloon Dog. Barclays spent more than 10m ...
The company has contacted roster agencies with a view to holding a pitch for the business later ... for overseeing all of the brand s retail work, which is currently handled by agencies on a project basis. Barclays uses a number of agencies across its direct roster, including EHS 4D, Iris, Rapp, Soho Square ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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