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The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last year and merged it with MRM. MRM Meteorite won the account following a pitch, after a statutory ... by MRM Meteorite's fellow Interpublic agency DraftFCB, which did not repitch for the business ...
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer...The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen ... to handle its advertising. However, the agency, which created work using the "Shopping in a new light" line ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...
and concierge while you become editor. As an agency, we are constantly working with our clients, striving ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
in a post-digital age and declare the digital agency dead, let's see what we've learnt along the way ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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