RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike ...
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Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
, all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
fundraising, membership and loyalty activity into one agency....Agency Insight is handling the review. Meetings will take place with selected agencies ... for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... -ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ...
'Direct at its best' helps McCann Erickson to Romania's first Grand Prix
20 Jun 2011 | by Matt Williams
-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally...BBDO picked up the Direct Agency of the Year award thanks to brilliant campaigns for Walkers and the Metropolitan Police. But this year UK agencies failed to win any of the 57 Direct Lions awarded. Chris ...
Meteorite picks up Scope business
07 Apr 2011 | by Sara Kimberley
The creative agency won the account after a pitch against Kitcatt Nohr Digitas. The review began in December and was run by Oystercatchers. The business was previously handled by Flourish, while Enable Interactive oversaw part of Scope's digital work. Meteorite will aim to help Scope increase income from ...
Royal British Legion kicks off £3m DM pitch
17 Mar 2011 | by Sara Kimberley
The appointed agency will be tasked with handling the Royal British Legion's donor base ... and the review does not affect it. The agency retained the account after a review in 2009. It was the second time ... to the agency. The Gate, which is the incumbent on the Royal British Legion's above-the-line account ...
WPP buys US DM house
09 Dec 2010 | by Ed Owen
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
effectively, and in an engaging way. "SFW is a proven agency in its understanding of direct marketing as a ...
Iris scoops electoral reform integrated brief
30 Sep 2010 | by Sara Kimberley
The agency won the brief after a competitive pitch and will be responsible for an integrated campaign across all media that will encourage people to vote "yes" to an alternative vote system in a referendum planned for May 2011 the first to be held since 1975. Iris, which worked for the Liberal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
