Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
effectively, and in an engaging way. "SFW is a proven agency in its understanding of direct marketing as a ...
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O2 appoints Lida to direct marketing account
25 Nov 2011 | by Jeremy Lee
The agency triumphed in a final three-way pitch managed by the AAR against the incumbent Archibald ... account last year and retained ZenithOptimedia as its agency of record. VCCP s relationship as creative agency is not affected. Lida will take over the three-year contract from January 2012 ...
Vodafone calls UK direct marketing review
08 Jul 2010 | by Matt Williams
The telecoms company has approached network agencies with a request for proposals, and is due to draw up a shortlist of agencies to pitch for the business later this month. The account incorporates ... following a pitch against the incumbent, Lida. During its time working on the account, the agency has ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ... with one agency?" Most of this stuff is far less valuable when proprietary than when open. It ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
and concierge while you become editor. As an agency, we are constantly working with our clients, striving ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
