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The launch of the campaign comes as an estimated 3.6 million families and individual consumers are expected to use the airport during the holiday period. The campaign, which launches on 19 March and was created by agency Masius, will use the strapline, "Everyone gets a smoother takeoff at Heathrow ...
approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries ... . The account will be run out of the agency's Cirencester office. EHS will initially focus on the Premier Inn ... managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis. Lida is now creating a loyalty programme designed to promote the bmi American Express credit ... , as well as a number of smaller agencies, on an ad hoc basis. Juliet Hutchin, head of loyalty at bmi ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build...agencies earlier this week through the AAR. Pitches are expected to take place later this month, with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... s ongoing search for an agency to handle the advertising for its portfolio of eateries. The review, which ...
Mother won the account following a five-way pitch against incumbent agency Libertine and four other undisclosed agencies. The business will involve launching Butlins' new family brand creative above- and below-the-line, including TV, print media and direct mail, while supporting existing agencies ...
Brittany's tourist board appointed the UK agency after running a pitch for the international brief, which acknowledged the region was perceived as a bit dated and a bit rainy. The cinema ad, which simply features sights and sounds of the region with no voiceover, is cut down from a two-minute film ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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