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RSPCA calls review of £5m DM account

its 2 million media planning and buying account. The agency won the pitch against the incumbent, Mike ...

Iris wins Domino's digital and DM task

The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...

National Trust calls review of DM account

fundraising, membership and loyalty activity into one agency....Agency Insight is handling the review. Meetings will take place with selected agencies ... for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ... -ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience ...

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its...The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling ... the review would not impact on the agency's work as it will involve appointing a shop to work on new combined ...

Lateral Group hires Mike Cavers as executive creative director

-winning multi-channel creative agency, delivering inspired and very relevant creative messages to our clients ...

Lida bulks up creative department

The duo will report to creative director Nicky Bullard. Before joining the direct agency, O'Carroll and White freelanced at agencies including CMW and Antidote. They had previously worked at DDB across key ... as senior digital art director and Laura Buckenham, who has worked at agencies including DDB and Rapier, has ...

Arc lands DM for SABMiller's Peroni

The Italian beer brand appointed the Leo Burnett Group-owned agency after a competitive pitch, which began in August last year. The account was previously held by Elvis. Arc will begin work on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ...

Domino's Pizza calls digital and direct marketing review

's largest pizza delivery company has approached agencies directly ahead of a contest for the business....in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

Everything Everywhere calls direct roster review

The review will affect agencies including Publicis Chemistry, Iris, Tullo Marshall Warren, Gyro ... business in May last year by shifting the T-Mobile account from MediaCom into the sister Group M agency MEC without a pitch. The sister ad agencies Saatchi Saatchi and Fallon handle the T ...

Live & Breathe nets Birds Eye DM task

the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ... , promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.