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Oreo launches family friendly TV ad

03 Feb 2012 | by Sara Kimberley

was the production agency. PHD handled the media planning and buying. Follow Sara Kimberley on Twitter ...

MCHI picks up £3m Fox International Channels account

02 Feb 2012 | by Maisie McCabe

an in-house creative team but appointed London Advertising to its agency roster in September 2010 with a ...

The Red Brick Road and Goodstuff net Intersnack brief

02 Feb 2012 | by Jeremy Lee

The savoury-snacks manufacturer, which owns brands including Pom-Bear and Penn State pretzels, kicked off its search for its first retained agency in October last year ahead of a planned increase in marketing activity. Previously, it used smaller regional agencies or its in-house marketing team. The Red ...

Iremonger to head iCrossing strategy

02 Feb 2012 | by Sara Kimberley

Mark Iremonger, Proximity London's head of planning and digital, is leaving the agency after six...125 staff. Iremonger joins the agency with 23 years' experience of direct and digital advertising. He worked at the digital agency Unit9 before Proximity, joining the Omnicom agency as its head ...

Legal & General appoints Inferno

02 Feb 2012 | by Sara Kimberley

Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency...The insurance giant appointed the agency after a three-way pitch, which was overseen initially ... understand big life events. The branding agency Smith Milton created the company's "every day matters" positioning in 2007 and will continue to work with Legal General, as will its media agency, Arena Media ...

Rian Shah moves up at Zenith Media

02 Feb 2012 | by Katherine Levy

, will be responsible for driving strategy across clients and ensuring that the agency is pushing its communications planning further. David Grainger, the head of strategy at its sister agency Optimedia, will continue ...

Bauer hires Gravity Road for Grazia's fashion film series

02 Feb 2012 | by Ian Darby

Bauer has appointed the content agency Gravity Road to create an online documentary series that will follow the Grazia team as it puts together the fashion issue. Inspired by Vogue 's The September ... . The Brooklyn Brothers, Grazia's ad agency, has created a campaign to support the launch of the fashion issue ...

Crayon nets Grant's global digital task

02 Feb 2012 | by Matthew Chapman

Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine's, the market leaders in the standard blend Scotch whisky market. Grant's, the third-largest brand ...

Brothers and Sisters wins Resident Evil task

02 Feb 2012 | by Anne Cassidy

The agency was appointed after a pitch that kicked off in October last year. It will develop a long-term strategy and campaign for Resident Evil 6, which launches in November on Xbox 360 and PlayStation 3, with a PC version to follow. The campaign will run across major markets including Europe ...

Work Club scoops Greenpeace brief

02 Feb 2012 | by Anne Cassidy

There was no formal pitch process, but Work Club was appointed after proposals by several agencies. The campaign will involve a range of media that encompasses online and offline work. The campaign's objective is to harness public opinion to change the Common Fisheries Policy, which is up for review later ...

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