Lifeline: Unilever's media business
19 Jan 2012 | by Staff
leading in the digital space drives us to ensure we are working with the best agencies to deliver our ...
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the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
leading in the digital space drives us to ensure we are working with the best agencies to deliver our ...
interact with (as seen in the video above).The outdoor activity involved WPP media agency Mindshare and out-of-home agency Kinetic, with production agency Grand Visual and JCDecaux in Victoria, and Ocean Outdoor ...
The partnership was negotiated by Alberto Culver's media agency Carat with Sky Media, following a change in broadcasting guidelines on product placement introduced last Monday (28 February). The deal ... way." Most media agencies are currently in discussion with the four main broadcasters about product ...
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods...number of agencies including Carat, Starcom and Zenith across the Southeast Asia markets. Commenting ... our marketing agencies to realise scale advantages and accelerate the growth of our business ... , "After careful consideration we chose Mindshare as our media agency partner in this important geography ...
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM ... of agency presentations is expected to be on the luxury brands. ZenithOptimedia handles the bulk of L ...
. The brief to US agencies, understood to be handled by US-based intermediary Ark Advisors, is expected ... ." It will be a busy last quarter of the year for WPP's MediaCom. The agency is poised to defend the US GSK ... , GlaxoSmithKline retained MediaCom to handle its 60m UK media planning and buying account , however the WPP agency ...
The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG. MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer. The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home ...
. All have been asked to present to J J in the US as it conducts what agency sources describe as an "informal review" of its media roster arrangements. Agency sources said that it is unlikely at this stage ... networks expire at the end of 2010. Agency sources suggest that J J has asked for presentations on "the ...
The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature. Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world s most famous female professional Master Barber ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.