25 May 2012
| by Daniel Farey-Jones
that we are working with the best agencies to deliver our ambitions.
"The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
03 May 2012
| by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...
for the global redevelopment of dulux.co.uk.
The agency will be responsible for delivering digital strategy ...
on the consolidated business as the client previously worked with agencies on a project basis.
The agency's first ...
30 Apr 2012
| by Arif Durrani
-operation with advertisers, agencies and media owners who are committed to observing the Advertising Codes.
Follow Arif ...
24 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
ad had been tested in the top 15% of Millward Brown, the global brand research agency s testing ...
21 Feb 2012
| by Matthew Chapman
Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant...The agency will be responsible for the digital strategy across the entire Sure portfolio, which ...
the connections between the brands and their consumers.
The agency will work on the brand out of its New York ...
is not affected by R/GA's appointment, according to an Iris spokeswoman.
The integrated agency works on Sure ...
09 Feb 2012
| by Sara Kimberley
\London.
The appointment will strengthen the agency s existing relationship with GSK, which involves advertising for brands ...
into broader content creation with the launch of a ten-minute film by the creative agency Kids Industries ...
19 Jan 2012
Agencies will be excited to hear about a new Mini adventure, but with be less pleased...There was a distinct lack of automotive ad pitches in 2011, so agencies should be revving up ...
is actually broader than first anticipated, with Mini looking for an agency to work on a series of global campaigns, which are currently handled by the Dutch agency BSUR. The Observatory is overseeing the review ...
08 Dec 2011
| by Sara Kimberley
that working with an agency of Leagas Delaney's calibre will bring to our business."
Tim Delaney, Leagas ...
08 Dec 2011
| by Matt Williams
The agency won the business after a pitch that kicked off last month. It was handled by Elastoplast's brand manager, Simon Edwards.
CMW, which obtained a place on the Beiersdorf roster after ...
\London is the incumbent on Elastoplast's above-the-line account. The agency has worked with the company since 2000 ...
01 Dec 2011
| by Sara Kimberley
Reckitt Benckiser has kicked off the search for an agency to handle its global digital CRM business....of agencies about the brief, with a view to holding a review process early next year.
Reckitt is believed to want an agency to work across all of its main categories and brands such as Clearasil, Vanish, Calgon and Airwick.
Agencies on the Reckitt roster which include Euro RSCG, the company's advertising network ...