Nivea prepares to hire digital agency
05 Aug 2010 | by Matt Williams
Nivea, the Beiersdorf-owned healthcare brand, has called a pitch for its UK digital advertising account.
Nivea, the Beiersdorf-owned healthcare brand, has handed the UK digital account for its women's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched last August.
Nivea, the Beiersdorf-owned healthcare brand, has called a pitch for its UK digital advertising account.
LONDON - Saatchi & Saatchi Canada has created a viral that predicts the death of advertising agencies unless they embrace the power of digital creative.
LONDON - Campaign presents the best of Mother London's work from the past decade on this reel.
Campaign presents the highlights from creative agency BBH spanning the past decade.
LONDON - AkzoNobel, the owner of brands including Dulux and Crown, has kicked off a global advertising review in a move to consolidate the £60 million advertising for its paints brands into a single agency.
LONDON - Pfizer, the global pharmaceutical company, is holding a media pitch to appoint an agency to handle a pan-European anti-smoking campaign.
The Scholz & Friends Group has acquired the Basel-based integrated agency Favo, in a bid to increase its presence in the Swiss market.
LONDON - InBev has picked Amsterdam Worldwide - formerly StrawberryFrog - as the global creative agency for its Hoegaarden beer.
LONDON - Unilever has confirmed that Lowe Worldwide has picked up the bulk of Knorr's £100 million global advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.