Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
and the Havas Media-owned agency MPG Media Contacts. Andy McQueen, the marketing director at Nationwide, said ...
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MPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
The agency, which picked up the business after a pitch, will work alongside Engine's Edwards Groom Saunders on executing a media plan to raise awareness of PayPal's services. Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
for the economy. As an aside, our own professional interest has been drawn to agencies that are exposed to sports ...
Jeremy Lee: Agencies don't have to play the closed online auction game
27 Oct 2011 | by Jeremy Lee
, been at the agency since November 2005. When the business was last put up for pitch three years ago ... into Abbey, the only other incumbent wasn't even invited to pitch. Among those other agencies that did, OMD was one that pulled out of the process. The reason for this lack of interest is that agencies were ...
Jeremy Lee: Walker Media is a victim of Barclays' network oddity
29 Sep 2011 | by Jeremy Lee
an agency with a network, Walker Media hurriedly cobbled together an alliance with MPG Media Contacts ... . But it still stands. While the agency has picked up the odd bit of business here and there, the full extent ... the service that Walker Media provides. The agency's chairman, Phil Georgiadis, is a highly principled ...
Barclays appoints Maxus to handle £40m media account
23 Sep 2011 | by Ian Darby
. It also operates in around 50 other countries and, during the pitch process, held meetings with agencies ...
Gocompare calls £28m media review
08 Sep 2011 | by Katherine Levy
The company, well-known for its opera-singing brand character Gio Compario, has approached agencies as it looks to draw up a shortlist to pitch for the business. The incumbent, MEC, won the account in 2007 after a pitch process that focused on driving "quality" traffic to Gocompare.com. MEC ...
All About ... Barter
01 Sep 2011 | by Alasdair Reid
months have seen many mainstream media agencies appointing trading executives to advise clients ... and advertising barter involved a barter agency going to, say, the Acme Widget Corporation and offering to take ... that barter agencies had not been totally straight with them about the true saleable value of their distressed ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
Equimedia in 2008, after a pitch against undisclosed agencies. The review does not affect the company's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online ...
RBS puts £50m media account up for pitch
23 Jun 2011 | by Katherine Levy
The advertiser is set to hand selected agencies an introductory brief for the review this week, which focuses on the high-street NatWest business that RBS acquired in 2000. MediaCom won ... . Last June, sources close to the advertiser revealed RBS had approached agencies as part of a costing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
