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Mars named Cannes Advertiser of the Year

marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...

Sliderobes switches TV spend from ITV to C4

The new television campaign will be the first undertaken by creative agency HMDG. It breaks this week during 'Location, Location, Location'. Sliderobes spent 2.6m in the UK and Ireland between January and December 2010, according to The Nielsen Company. The company specialises in fitted wardrobe ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

Brick Road is recognised twice for Magners "strongman" and "bees". However, US agencies dominate ... +Kennedy Amsterdam also receives a nomination, as does the agency's Heineken "the entrance" spot. ...

Agencies line up for Penguin Books

Penguin Books has approached media agencies ahead of a review of its £2 million UK media planning...The incumbent on the account is Total Media, which has held the business for more than a decade. However, agency sources suggest that Penguin is to review its media arrangements as part of "good practice" relating to its suppliers. It is understood that following initial conversations with media agencies, a ...

Big Al's lands £6m Monsanto account

The agency won the brief after a competitive pitch that began last November. Big Al's Creative ... in the UK. The agency had held the business since 2002 when the brand began advertising on TV. In 2009, Monsanto appointed the Birmingham-based HRO'C Digital as its first lead digital agency for Roundup ...

Inferno beats three to Electrolux brief

Inferno won a competitive pitch against TBWA, Publicis and DDB that was led out of Electrolux's headquarters in Stockholm. The agency will work across Electrolux's key European brands, including AEG and Zanussi, which produce washing machines, tumble-dryers, dishwashers, ovens and vacuum cleaners ...

The history of advertising 5 - Gibbs SR: first UK TV commercial

be a major medium", went on to become the agency's head of TV operations. He later founded his own agency before retiring to begin a new career as an artist. He is best-known for his hand-tinted etchings. ...

Westfield kicks off customer relationship marketing pitch

Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer...The company has a shortlist of agencies in contention for the accout and is thought to be close to making an appointment. Westfield does not currently retain a CRM agency but is thought to be keen ... to handle its advertising. However, the agency, which created work using the "Shopping in a new light" line ...

CMW named Nivea for Men digital shop

The agency was awarded the business without a pitch, and will now be responsible for handling all ... 's appointment marks the first time that Nivea has held a retained digital agency for its men's brands. Last month, Nivea named Agency Republic as the retained digital agency for its women's products. ...

London Advertising wins Royal Doulton

The agency won the accounts without a pitch from the McCann Worldgroup-owned US agency Gotham. Gotham was appointed on the brands, alongside the sister Waterford Crystal brand, just over a year ago. It will, however, continue to handle the Waterford global advertising and media account. London ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.