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Bose, the audio company, has retained MediaCom as the agency on its £20 million pan-European media.... Direct MediaCom, the WPP agency s direct media arm, lured the account away from the previous incumbent ...
The spots launch this week, with five 20-second ads, created by ITV Creative, tailored to programming including Penn Teller: Fool Us and themed strands such as movies in addition to those running with soap operas. As part of the deal, brokered by the Argos media agency, Mindshare, an ad created ...
The review, which includes Bose's 7 million UK media business, also covers Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia. Direct MediaCom, the WPP agency ... . Interested networks have been invited to complete RFIs and shortlisted agencies will then be asked to submit ...
for the first time. The agency has now brokered a six-figure deal for Johnson Johnson Compeed ... MagazineWorks 2 by the agency. Johnson Johnson Compeed will feature in display ad and advertorial channels ... day consumers." Carat is currently working on MagazineWorks 3. A spokesperson for the agency said ...
The Aegis-owned agency is also understood to have picked up the business in the Canadian and Mexican markets. The US portion of the business is understood to amount to 100m of the client s global spend, with the majority of the remaining 50m earmarked for Europe, and approximately 15m ...
With agencies still having to prove the effectiveness of digital to clients, there is a growing focus on data ... of ROI: "It has to be about engagement and emotion. Agencies and publishers have to prove to clients ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ...
Clients need agencies that can see the broadest answers to problems...by clients through budgets and agency relationships denoting not a technical difference, but a tribal one. And, whereas 15 years ago, agency brands were clearly imprinted in the work they produced and were the basis by which agency selection was made, now clients are forced to take agencies apart in search ...
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply in the digital world, replaced instead by a raft of multi-purpose agencies that all "do digital". And how hard can it be? In truth, agencies are overwhelmed with digital opportunity. So much more reach ...
joining the dots between a business' activities and the audiences it seeks. Both client side and agency ... . Agencies know what they should provide, but they too are poorly structured to create it. Every agency ... marketing director as its CEO. Agencies and marketers alike will be forced to forge relationships ...
to be able to spark and then manage conversations, rather than just spark them. And a new breed of agency ... have to say to me?" but "What can you do for me?" - The successful agency will listen and learn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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