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18 Feet & Rising lands £3m Cuprinol business

The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...

Mars named Cannes Advertiser of the Year

marketing of their products and who embrace and encourage the creative work produced by their agencies ... . This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ... testament to a company which truly embraces creativity and demands outstanding work from its agencies ...

WCRS lands Safestore advertising account

WCRS won the creative business after a competitive pitch against Leagas Delaney and the marketing communications agency Table 19. The Engine-owned shop will be charged with growing the brand's awareness and building its customer base. It will work on Safestore's next campaign, which is expected to break during ...

FitFlop appoints Walker Media to estimated £1.2m media account

FitFlop, the footwear brand, has appointed Walker Media, the M&C Saatchi-owned media agency, to its...FitFlop spent 602,000 on media during 2011, according to figures from Ebiquity. However, it is understood that the brand is planning to spend 1.2m on media over the next year. FitFlop's previous media agency was Total Media. The brand's media spend is generally split between press and outdoor and its ...

DraftFCB scoops LighterLife creative

The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...

Electrolux reviews £25m ad business

The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013. The deadline is 10 February and agencies shortlisted will be invited to a briefing in Stockholm, where ...

Krow wins pan-European Le Creuset account

The agency won the business after a competitive pitch, which kicked off in November last year ... s and the early part of the last decade when TBWA\London was the incumbent. In 2001, the agency ... from the start as an agency that not only had great creative talent but was passionate about cooking ...

Euro RSCG beats two to Ideal Standard European ad brief

The agency won the business after a pitch against Karmarama and The Brooklyn Brothers. The process, which kicked off in August last year, was led by Ideal Standard's chief marketing officer, Kerris Bright ... , and the agencies will develop a new communications and design strategy for Ideal Standard to help revamp the brand ...

Start-up Green Cave People joins B&Q ad roster

The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...

Silentnight awards creative account to BJL

The Manchester-based agency BJL has won the advertising account for Silentnight, the UK bed...and strong campaignable thought. We look forward to working with this agency to see how its ideas come to life." For the past few years, Silentnight has worked with creative agencies on a project basis only ...

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