BBH will work with the brand on developing a global communications strategy for Dulux and on building a "powerful brand property". The pitch kicked off in March and was prompted by the paint brand's split with its global ad agency Euro RSCG London. BBH also pitched for the business in 2009 when Euro ...
The Havas-owned agency s appointment comes as the brand prepares to roll out its first major UK advertising campaign since it launched in the UK in 2007. In Europe, Haier already has a presence in Italy, Spain, Russia, Poland, Portugal and Croatia. MPG Media Contacts will begin working on a new product ...
The organisation appointed Bristol-based agency EMO to handle a campaign across radio and TV from today (23 May), to coincide with National Child Safety Week and National Family Week. Running across areas including Gloucestershire, Dorset, and Cornwall, the ad will encourage families to smoke outside ...
Penguin Books has approached media agencies ahead of a review of its £2 million UK media planning...The incumbent on the account is Total Media, which has held the business for more than a decade. However, agency sources suggest that Penguin is to review its media arrangements as part of "good practice" relating to its suppliers. It is understood that following initial conversations with media agencies, a ...
The agency won the business after a pitch and will now be responsible for launching an integrated ad campaign to help raise awareness of the brand in the UK market. The campaign, which is expected to include TV ads, will highlight the fact that Dormeo's mattresses can help improve a person's health ...
The agency won the brief after a competitive pitch that began last November. Big Al's Creative ... in the UK. The agency had held the business since 2002 when the brand began advertising on TV. In 2009, Monsanto appointed the Birmingham-based HRO'C Digital as its first lead digital agency for Roundup ...
Westfield, the shopping centre owner, has appointed its PR agency Yellow Door to handle...The business was previously handled by CHI Partners but the agency parted ways with the company ... and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett. The agency ... on its advertising business. The agency handled creative for two years but was forced to resign it after ...
Lowe Worldwide has agreed a deal with the US agency Huge, which will see the digital shop become...The arrangement will initially see the two Interpublic agencies work together on Unilever, promoting the FMCG giant's brands in Europe, the Middle East and Africa, Latin America and Asia. Huge, which was founded in 1999, is one of the largest digital agencies in the US, with clients including ...
The review, which includes Bose's 7 million UK media business, also covers Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia. Direct MediaCom, the WPP agency ... . Interested networks have been invited to complete RFIs and shortlisted agencies will then be asked to submit ...
The appointment follows a final four-way shoot-out between WPP's MediaCom and Mindshare, Omnicom-owned OMD and Brilliant. News of the win will be a major blow to embattled regional agency Brilliant Media, which was the incumbent on the TV, radio, outdoor and digital parts of the business, valued ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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